Focusing on bringing continuous innovation and world-leading products and functionality to our customers around the world
When planning large events, it’s easy to get absorbed by the exciting part of pulling together your vision for your event and organizing all the details that will surprise and delight your attendees. However, it’s important not to forget two other critical parts of your event in the planning process - packing in and packing out.
When Blerter was created for the events industry, we wanted to make sure we were delivering a product that really addressed the pain points event professionals face in their dynamic, fast-paced environment. With that in mind, we worked to find an innovation partner in the events space who would test out Blerter in action and help us to develop it into a tool events couldn’t imagine running without.
The right event sponsorship is the answer to many event planning questions. Getting those answers, in the form of the sponsorship you need, does take a lot of work though. So, we thought it would be useful to take a look at what you need to do to attract and retain the support of event sponsors that will, ultimately, enable you to bring your event to life.
Anyone who’s been involved in managing or delivering an event knows that things do inevitably go wrong. It’s just the nature of the industry. We’re not quite at Murphy’s Law – “anything that can go wrong will go wrong” -- levels of peril. But no matter how hard you try to mitigate risks, some of them will likely lead to the odd incident here and there during your events.
The power of social media is universally known and it’s no myth that it’s an invaluable platform in the events industry. Earlier this year, Event Manager Blog’s survey revealed that “social media is of high importance to eventprofs” like you, and particularly for “pre-event management..with almost 90% typically using social media for this purpose”.
UFC 229, showcasing the Conor McGregor and Khabib Nurmagomedov fight, broke Pay Per View records with over 2 million PPV buys for the first time in history. It’s a branding opportunity that most companies can only dream of, having millions of people put their undivided attention on your brand for several hours.