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The Blerter Blog

Focusing on bringing continuous innovation and world-leading products and functionality to our customers around the world

  |  Nov 18, 2019

Blerter Introduces Channels!


We understand that running events involves juggling complex, dynamic environments along with managing a diverse crew and large numbers of attendees. To help give you more flexibility and control, we’re releasing game-changing platform updates to help you channel the passion and energy of your crew, so you can focus on what you love - running amazing events.

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Updates   |  Nov 7, 2019

Touch down in Portland

Touch down! We're excited to announce that we have now opened our Northwest HQ in Portland, Oregon. Some would say it's a home away from home, as the outdoor lifestyle definitely resonates with the Kiwi culture, but for us it's a significant milestone in better connecting with the events industry locally.  

Why the West Coast? Having already established a remote workforce on the East, logistically it provided a time zone overlap and easier access from our office in Auckland, New Zealand. Whilst it made logistical sense to have our first permanent premise in Portland, it was also hard to turn our attention away from the local tech scene and the large following the city has with the sports and events industry. That mixed with a strong eco system of Kiwi companies and a great talent pool, set the stage.

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Guest Post   |  Oct 21, 2019

Guest post - How to prepare for the unpredictable

While in the US insurance has been a central consideration for events for some time, here in New Zealand, alarm bells are only just starting to ring due to the increasing number of incidents occurring at events. Already this year alone, Auckland and Taranaki storms have equated to almost $7 million in damages. Even with the harsh terrain of a New Zealand winter, event insurance is still overlooked, with the underlying theme being it is not necessary, because what are the chances of something going wrong 'right?' If there was more education around the topic, then opinions might swiftly change, as protecting your event will provide you with the reassurance that if something were to happen, your damages would be covered.

To broaden your understanding, here is an overview of event cancellation insurance and two of the main areas that fall under it that need to be addressed. Want to know more? Don't miss our joint webinar later this month.

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Reduce Risk   |  Jul 15, 2019

3 ways event tech helps reduce stress and give peace of mind to organizing teams

From the planning phase to operations, the exponential influx of people and information we need to keep track of at all times is sure to keep us on our toes. But rather than struggle when things start going uphill, the continuous development of event technology is giving us the tools to line up our resources so we can avoid wasting precious time and energy fishing for that updated run sheet or evacuation plan when we need it most.

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Streamline Delivery   |  Jul 10, 2019

10 things to look for when hiring an event manager

Running an event is an extremely complex process and without the right person pulling the strings, the chances of it being a success are slim.

As someone who has the responsibility in hiring an external event manager, how do you know if they’re going to be the right fit and what do you need to look for to ensure their goals align with yours?

To help make the decision easier for you, check out the steps below:

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  |  May 30, 2019

Blerter Join Sanitarium at the 2018/2019 TRYathlon series

As part of an ongoing relationship to effectively scale out their event operations, Sanitarium partnered with Blerter for the 2019 Weet-Bix Kids TRYathlon. Designed for Kiwi kids aged 7-15 years to help them stay active and healthy through a programme of participation. The series has been successfully running for 27 years and has seen over 350,000 Kiwi kids flock to the start line. Participants get to swim, cycle and run their way around age-appropriate courses, either as an individual or as part of a team of two.

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  |  Mar 26, 2019

EventCover partners with Blerter

As part of an ongoing relationship to help secure and optimize events, EventCover are partnering with Blerter to align best practice in risk management and event technology.

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category - Event Planning   |  Feb 28, 2019

How to effectively use influencer marketing to promote your event

Fyre Festival Feb Mini Series - Part 3/3 

Influencer marketing is widely regarded as one of the most effective techniques for brand and production promotion, due to the audience reach that stems from it. Sponsored posts on social media seem to be the norm but companies are now starting to see the value when working with influencers to promote events. An example of this can can be seen in the latest Netflix doco, Fyre Festival. Fyre's influencer campaign has many divided opinions to whether it was a success or not but if you look at the stats they definitely favour the latter. The purpose of this post is to help you effectively use influencer marketing to promote your event to avoid another Fyre Festival repeat.    

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category - Event Planning   |  Feb 21, 2019

5 ways to effectively manage your events team

Fyre Festival Feb Mini Series - Part 2/3 

Fyre Festival takeaway lessons round 2. The latest doco 🔥 has so many things to critique that we thought it would be fitting to expand our event knowledge into a 3 part mini-series. You could write a book on how much of an abomination Fyre Festival really was but for the purpose of part 2, we want to guide your attention towards the importance of event team management. 

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