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As part of an ongoing relationship to effectively scale out their event operations, Sanitarium partnered with Blerter for the 2019 Weet-Bix Kids TRYathlon. Designed for Kiwi kids aged 7-15 years to help them stay active and healthy through a programme of participation. The series has been successfully running for 27 years and has seen over 350,000 Kiwi kids flock to the start line. Participants get to swim, cycle and run their way around age-appropriate courses, either as an individual or as part of a team of two.
As part of an ongoing relationship to help secure and optimize events, EventCover are partnering with Blerter to align best practice in risk management and event technology.
Influencer marketing is widely regarded as one of the most effective techniques for brand and production promotion, due to the audience reach that stems from it. Sponsored posts on social media seem to be the norm but companies are now starting to see the value when working with influencers to promote events. An example of this can can be seen in the latest Netflix doco, Fyre Festival. Fyre's influencer campaign has many divided opinions to whether it was a success or not but if you look at the stats they definitely favour the latter. The purpose of this post is to help you effectively use influencer marketing to promote your event to avoid another Fyre Festival repeat.
Fyre Festival takeaway lessons round 2. The latest doco 🔥 has so many things to critique that we thought it would be fitting to expand our event knowledge into a 3 part mini-series. You could write a book on how much of an abomination Fyre Festival really was but for the purpose of part 2, we want to guide your attention towards the importance of event team management.
You’re nearing the last hurdle, the last several months of planning for this one event has sucked every last ounce of energy from you, even a few extra grey hairs have decided to spring to life. It’s all you've known for such a long period of time so your way of living has become entirely revolved around this one mission.