Creating safe environments for event patrons, vendors and sponsors
As we spend more time in Virtual Discussion Groups within our industry community, the topic has been turning recently to strategies to create safer events for patrons, sponsors and others once events are able to return.
There are no clear guidelines in place for this yet, although I'm sure we'll receive some direction at some point. While we anxiously wait, why not start thinking about our options and putting contingency plans in place, should we need them?
I've been collecting various lists as I participate in webinars, conference calls and networking events so I'm getting us all started by listing them below.
Preventative measures to consider:
Hand sanitizer at all ingress and egress
Space out food court tables with frequent cleaning or eliminate
Remove bulk condiments and replace with single serve
Signate / floor graphics to indicate social distancing requirements
One way aisles
Space vendors apart
Volunteers to monitor restroom and food lines to keep people apart
Additional hand washing stations throughout the event
Masks and gloves for all staff and vendors
Mask recommendation / requirements for the public
Reducing the max capacity for fenced in areas like beer gardens and kids' zones
Intercom announcements & signage regarding social distancing and hand-washing
Dedicated first aid area away from event attendees in case someone falls ill
Temperature checks, frequent sanitation during events of high traffic areas
Taking out every other row of seating or creating a checkerboard pattern
Potential of onsite health inspections to ensure guidelines area followed
Staff using a zero-contact ticket collection method, digital tickets or RFID wristbands for cashless events
Look into broadband capacity for virtual participation for both outdoor large music festivals and indoor conference / theatre productions
Have health / safety requirements for sponsors and vendors included in their agreements
Ban the handshake and replace it with a different greeting - this can be creative and tie to the event theme of your profession. Communicate to the attendees about the new greeting or make it into a contest of some kind.
Switch planned buffets to server facilitated or plated meals, discuss solutions for no passed salad dressings, no passed rolls etc.
Have window clings made for the public restrooms with song lyrics for hand-washing time
Move meals, breaks or breakout discussions outside or ensure doors / windows are open for adequate ventilation
Consider purchasing Super-HEPA or UV Light Air Purifiers and placing in the meeting room
Acrylic safety shields for food service, cashiers or check in booths
Neon / LED signage with safety reminders that could also be used for emergency messaging
If you're not sure how to get started with this process for your event, start by "walking" through each area of your event as a patron, sponsor, vendor, or other type or attendee. Think about all of the "touch points" and if there are any ways that you can adjust those to avoid possible virus transfer.
Disclaimer: This post has been written by a guest contributor. All views and opinions expressed in this post are those of the author, and may not represent those of Blerter.
As the CEO for FFEA, Suzanne is responsible for all operational aspects of the organization, including membership growth, multimedia marketing, and event management. FFEA's 600 members represent the industry's top leaders and the Association serves as a resource to help them perform at their peak through education, networking and the cultivation of the highest standards.