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category - Event Planning   |  Feb 28, 2019

How to effectively use influencer marketing to promote your event


Fyre Festival Feb Mini Series - Part 3/3 


Influencer marketing is widely regarded as one of the most effective techniques for brand and production promotion, due to the audience reach that stems from it. Sponsored posts on social media seem to be the norm but companies are now starting to see the value when working with influencers to promote events. An example of this can can be seen in the latest Netflix doco, Fyre Festival. Fyre's influencer campaign has many divided opinions to whether it was a success or not but if you look at the stats they definitely favour the latter. The purpose of this post is to help you effectively use influencer marketing to promote your event to avoid another Fyre Festival repeat.    

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category - Event Planning   |  Feb 21, 2019

5 ways to effectively manage your events team


Fyre Festival Feb Mini Series - Part 2/3 

Fyre Festival takeaway lessons round 2. The latest doco 🔥 has so many things to critique that we thought it would be fitting to expand our event knowledge into a 3 part mini-series. You could write a book on how much of an abomination Fyre Festival really was but for the purpose of part 2, we want to guide your attention towards the importance of event team management. 

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Risk mitigation and management   |  Feb 13, 2019

5 ways to mitigate risk with crowd control (fyre festival edition)


 

Fyre Festival Feb Mini Series - Part 1/3


Fyre Festival🔥Netflix’s hottest new doco has certainly brought to life the many things that are wrong with the world. The numerous accounts of fraud (or false advertising in the famous words of Ja Rule) made for a definite headliner but what about the management of the attendees? The festival looked more like a prison and with limited food and water, it probably felt like one. For all of you event planners out there, this is a prime example of how not to manage your crowd.

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category - Event Planning   |  Jan 28, 2019

5 ways to help you confront post-event blues

You’re nearing the last hurdle, the last several months of planning for this one event has sucked every last ounce of energy from you, even a few extra grey hairs have decided to spring to life. It’s all you've known for such a long period of time so your way of living has become entirely revolved around this one mission.

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Risk mitigation and management   |  Jan 21, 2019

How to avoid staff fatigue during an event

If you’re an event planner, there’s a high chance you’ve been under the pump from time-to-time (99% of the time). Managing several tasks at once is always going to add extra pressure and unfortunately, these constraints will only continue to pile up. Due to the stressful nature of the events industry, it’s only a matter of time before you and your staff burnout. As an event planner, you may have certain remedies that allow you to combat fatigue but what about your workers? Addressing staff fatigue is the first step, but creating a plan to manage it will be your true test. 

Not sure where to start? Don’t stress, below we’ve put together a few of our best tips that will help you recognise and manage staff fatigue. So get comfy and prepare to unwind.

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category - Event Planning   |  Dec 12, 2018

HOW TO PREPARE YOUR TOWN FOR YOUR NEXT EVENT

Looking to plan an event? More importantly, how will you make it a success? If this isn't your first rodeo as an event planner then you'll know the key is to have a robust checklist in place. It will provide huge value when you can manage it successfully, but like many things, our greatest assets can often become our achilles heel. How event planner's have inherited superhuman multi-tasking powers is already a mystery to most, however, it's important to note that all superhero's have a weakness. Avoiding or overcoming it is the important part. If you don't want your checklist to end up becoming your kryptonite, make sure you're tackling all of the pain points that could potentially harm your event's image.

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