--- title: Blerter - Blog | Matthew Webb description: Matt is a firm believer in inbound marketing, as he sees this as a gateway to generating organic growth in the events sector. With a marketing background, he is able to bring a specific skill set to the team at Blerter that will help solidify the companies focus of being a thought leader within the experience industry. --- [![Blerter](https://www.blerter.com/hubfs/2019%20Blerter/blerter-logo.svg)](https://www.blerter.com/) - [PLATFORM](https://www.blerter.com/platform) - [TRIATHLON](https://www.blerter.com/triathlon) - EXPLORE - [Case Studies](https://www.blerter.com/blog/tag/case-studies) - [Guides](https://www.blerter.com/blog/tag/guides) - [Blog](https://www.blerter.com/blog) - [Webinars](https://www.blerter.com/blog/tag/webinar) - [Help Center](https://support.blerter.com/) - [Partners](https://www.blerter.com/partners) - [About](https://www.blerter.com/about) - [PRICING](https://www.blerter.com/pricing/) - [PODCAST 🎙️](https://www.blerter.com/event-transformation-podcast) [Login](http://desktop.blerter.com) [Request a demo](https://www.blerter.com/request-a-demo) [Login](http://desktop.blerter.com) [Request a demo](https://www.blerter.com/request-a-demo) # Blog News, insights and resources from Blerter and around the web. [All](https://www.blerter.com/blog) [Communications](https://www.blerter.com/blog/tag/communications) [Operations](https://www.blerter.com/blog/tag/operations) [Safety](https://www.blerter.com/blog/tag/safety) [Guest Posts](https://www.blerter.com/blog/tag/guest-posts) [Updates](https://www.blerter.com/blog/tag/updates) Filter Categories Webinar Operations Updates Case Studies Safety Communications COVID19 Guides Guest Posts "Customer Success" [Updates Touch down in Portland Touch down! We're excited to announce that we have now opened our Northwest HQ in Portland, Oregon.](https://www.blerter.com/blog/touch-down-in-portland) [Operations 10 things to look for when hiring an event manager Running an event is an extremely complex process and without the right person pulling the strings, the chances of it being a success are slim.](https://www.blerter.com/blog/10-things-to-look-for-when-hiring-an-event-manager) [Case Studies Blerter join Sanitarium at the 2018/2019 TRYathlon series As part of an ongoing relationship to effectively scale out their event operations, Sanitarium partnered with Blerter for the 2019 Weet-Bix Kids TRYathlon.](https://www.blerter.com/blog/sanitarium-partners-with-blerter-to-optimize-event-operations-and-communications) [Updates EventCover partners with Blerter As part of an ongoing relationship to help secure and optimize events, EventCover are partnering with Blerter to align best practice in risk management and event technology.](https://www.blerter.com/blog/eventcover-partners-with-blerter) [Operations How to effectively use influencer marketing to promote your event Fyre Festival Feb Mini Series - Part 3/3 Influencer marketing is widely regarded as one of the most effective techniques for brand and production promotion, due to the audience reach that stems from it.](https://www.blerter.com/blog/how-to-effectively-use-influencer-marketing-to-promote-your-event) [Operations 5 ways to effectively manage your events team FYRE FESTIVAL FEB Mini Series - Part 2/3 Fyre Festival takeaway lessons round 2. The latest doco 🔥 has so many things to critique that we thought it would be fitting to expand our event knowledge into a 3 part mini-series.](https://www.blerter.com/blog/5-ways-to-effectively-manage-your-events-team) [Safety 5 ways to mitigate risk with crowd control (fyre festival ... Fyre Festival Feb Mini Series - Part 1/3 Fyre Festival🔥Netflix’s hottest new doco has certainly brought to life the many things that are wrong with the world.](https://www.blerter.com/blog/how-to-mitigate-risk-with-crowd-control-fyre-festival-edition) [Operations 5 ways to help you confront post-event blues You’re nearing the last hurdle, the last several months of planning for this one event has sucked every last ounce of energy from you, even a few extra grey hairs have decided to spring to life.](https://www.blerter.com/blog/5-ways-to-help-you-confront-your-post-event-blues) [Operations How to avoid staff fatigue during an event If you’re an event planner, there’s a high chance you’ve been under the pump from time-to-time (99% of the time). Managing several tasks at once is always going to add extra pressure and unfortunately, these constraints will only continue to pile up.](https://www.blerter.com/blog/how-to-avoid-staff-fatigue-during-an-event) [Communications 3 communication tools that can help in the wake of a crisis A devastating three weeks in California has finally come to an end with officials now confirming that the wildfires have been 100% contained.](https://www.blerter.com/blog/3-communication-tools-that-can-help-in-the-wake-of-a-crisis) ## Subscribe for updates Want to keep up-to-date with the latest news and insights from Blerter and around the web? 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