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The Blerter Blog

Focusing on bringing continuous innovation and world-leading products and functionality to our customers around the world

Updates   |  Nov 7, 2019

Touch down in Portland

Touch down! We're excited to announce that we have now opened our Northwest HQ in Portland, Oregon. Some would say it's a home away from home, as the outdoor lifestyle definitely resonates with the Kiwi culture, but for us it's a significant milestone in better connecting with the events industry locally.  

Why the West Coast? Having already established a remote workforce on the East, logistically it provided a time zone overlap and easier access from our office in Auckland, New Zealand. Whilst it made logistical sense to have our first permanent premise in Portland, it was also hard to turn our attention away from the local tech scene and the large following the city has with the sports and events industry. That mixed with a strong eco system of Kiwi companies and a great talent pool, set the stage.

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Streamline Delivery   |  Jul 10, 2019

10 things to look for when hiring an event manager

Running an event is an extremely complex process and without the right person pulling the strings, the chances of it being a success are slim.

As someone who has the responsibility in hiring an external event manager, how do you know if they’re going to be the right fit and what do you need to look for to ensure their goals align with yours?

To help make the decision easier for you, check out the steps below:

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  |  May 30, 2019

Blerter Join Sanitarium at the 2018/2019 TRYathlon series

As part of an ongoing relationship to effectively scale out their event operations, Sanitarium partnered with Blerter for the 2019 Weet-Bix Kids TRYathlon. Designed for Kiwi kids aged 7-15 years to help them stay active and healthy through a programme of participation. The series has been successfully running for 27 years and has seen over 350,000 Kiwi kids flock to the start line. Participants get to swim, cycle and run their way around age-appropriate courses, either as an individual or as part of a team of two.

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  |  Mar 26, 2019

EventCover partners with Blerter

As part of an ongoing relationship to help secure and optimize events, EventCover are partnering with Blerter to align best practice in risk management and event technology.

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category - Event Planning   |  Feb 28, 2019

How to effectively use influencer marketing to promote your event

Fyre Festival Feb Mini Series - Part 3/3 

Influencer marketing is widely regarded as one of the most effective techniques for brand and production promotion, due to the audience reach that stems from it. Sponsored posts on social media seem to be the norm but companies are now starting to see the value when working with influencers to promote events. An example of this can can be seen in the latest Netflix doco, Fyre Festival. Fyre's influencer campaign has many divided opinions to whether it was a success or not but if you look at the stats they definitely favour the latter. The purpose of this post is to help you effectively use influencer marketing to promote your event to avoid another Fyre Festival repeat.    

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category - Event Planning   |  Feb 21, 2019

5 ways to effectively manage your events team

Fyre Festival Feb Mini Series - Part 2/3 

Fyre Festival takeaway lessons round 2. The latest doco 🔥 has so many things to critique that we thought it would be fitting to expand our event knowledge into a 3 part mini-series. You could write a book on how much of an abomination Fyre Festival really was but for the purpose of part 2, we want to guide your attention towards the importance of event team management. 

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Risk mitigation and management   |  Feb 13, 2019

5 ways to mitigate risk with crowd control (fyre festival edition)


Fyre Festival Feb Mini Series - Part 1/3

Fyre Festival🔥Netflix’s hottest new doco has certainly brought to life the many things that are wrong with the world. The numerous accounts of fraud (or false advertising in the famous words of Ja Rule) made for a definite headliner but what about the management of the attendees? The festival looked more like a prison and with limited food and water, it probably felt like one. For all of you event planners out there, this is a prime example of how not to manage your crowd.

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category - Event Planning   |  Jan 28, 2019

5 ways to help you confront post-event blues

You’re nearing the last hurdle, the last several months of planning for this one event has sucked every last ounce of energy from you, even a few extra grey hairs have decided to spring to life. It’s all you've known for such a long period of time so your way of living has become entirely revolved around this one mission.

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Risk mitigation and management   |  Jan 21, 2019

How to avoid staff fatigue during an event

If you’re an event planner, there’s a high chance you’ve been under the pump from time-to-time (99% of the time). Managing several tasks at once is always going to add extra pressure and unfortunately, these constraints will only continue to pile up. Due to the stressful nature of the events industry, it’s only a matter of time before you and your staff burnout. As an event planner, you may have certain remedies that allow you to combat fatigue but what about your workers? Addressing staff fatigue is the first step, but creating a plan to manage it will be your true test. 

Not sure where to start? Don’t stress, below we’ve put together a few of our best tips that will help you recognise and manage staff fatigue. So get comfy and prepare to unwind.

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