--- title: The Marketing and Digital Festival Insights Report description: We recently interviewed 146 festivals about their opinion and results across marketing and the digital experience. We got some great insight. image: https://www.blerter.com/hubfs/noiseporn-323791-unsplash-e1553087248167.jpg --- [![Blerter](https://www.blerter.com/hubfs/2019%20Blerter/blerter-logo.svg)](https://www.blerter.com/) - [PLATFORM](https://www.blerter.com/platform) - [TRIATHLON](https://www.blerter.com/triathlon) - EXPLORE - [Case Studies](https://www.blerter.com/blog/tag/case-studies) - [Guides](https://www.blerter.com/blog/tag/guides) - [Blog](https://www.blerter.com/blog) - [Webinars](https://www.blerter.com/blog/tag/webinar) - [Help Center](https://support.blerter.com/) - [Partners](https://www.blerter.com/partners) - [About](https://www.blerter.com/about) - [PRICING](https://www.blerter.com/pricing/) - [PODCAST 🎙️](https://www.blerter.com/event-transformation-podcast) [Login](http://desktop.blerter.com) [Request a demo](https://www.blerter.com/request-a-demo) [Login](http://desktop.blerter.com) [Request a demo](https://www.blerter.com/request-a-demo) 1 min read # The Marketing and Digital Festival Insights Report Share [Project Simply](https://projectsimply.com) interviewed 146 festivals about their views and personal results across marketing and the digital experience, and got some great insight. It's very clear that the marketing and digital experience plays a large part in the overall success of a festival.  The research found that festivals need to be wary of an over reliance on social media and get a better handle on self controlled marketing channels, including Apps, Chatbots and Reps. Some of the key stats to come out of the insight were: - 63% of festival organisers only use basic data and user tracking - 30% of festival organisers found that print and paid media don't work - Almost 75% of small festivals feel that they are too heavily reliant on social media - 92% of festival organisers believe a good digital experience is key to success - Social media influencers are not a good use of festival marketing budgets The insight report, which you can download below is the culmination of lots of hard work and the support of some great festivals organisers who gave their time and effort, all with a shared view of bettering the available information and success criteria for all festivals.  **Disclaimer: This post has been written by a guest contributor. All views and opinions expressed in this post are those of the author, and may not represent those of Blerter.** [![](https://www.blerter.com/hubfs/grow-festival-blog-2.jpg) Project Simply Marketing & Digital Festivals Insights Report Download the report](https://projectsimply.com/the-festival-insights-2019/) ![](https://www.blerter.com/hubfs/3I79ROrX_400x400.jpg) About author [Christian Hill](https://www.blerter.com/blog/author/christian-hill) Cofounder at Project Simply. We help Music, Festival and Lifestyle clients engage audiences with strategy, brand creative and development using PLOT, our bespoke web platform. [Learn more](https://projectsimply.com) Recent blog articles [Webinar Team readiness, preparedness & resilience for events in today's ... How mission ready is your event? Join event risk management expert, Peter Ashwin on this webinar, where he will provide valuable insights on team readiness, preparedness and resilience for events in today's uncertain world.](https://www.blerter.com/blog/team-readiness-preparedness-resilience-webinar) [Operations A spotlight on getting the weather decision right for events With the best will in the world to predict, understand and act on meteorological forecasts, the weather remains one of the most difficult considerations in the outdoor events game.](https://www.blerter.com/blog/getting-the-weather-decision-right-for-events) [Updates EventCover partners with Blerter As part of an ongoing relationship to help secure and optimize events, EventCover are partnering with Blerter to align best practice in risk management and event technology.](https://www.blerter.com/blog/eventcover-partners-with-blerter) ## Event delivery platform Streamline your delivery, be prepared for things that can go wrong and increase crew engagement at your next event. [Request a demo](https://www.blerter.com/demo-request) ###### WE LIKE TO WORK WITH LIKE MINDED PEOPLE ![bl-features__icon1](https://www.blerter.com/hubfs/2019%20Blerter/bl-features__icon1.svg) ![bl-features__icon4](https://www.blerter.com/hubfs/2019%20Blerter/bl-features__icon4.svg) [Community Guidelines](https://www.blerter.com/community-guidelines) [Subscriber Terms](https://www.blerter.com/subscriber-terms) [End User Terms](https://www.blerter.com/end-user-terms) [Privacy Policy](https://www.blerter.com/privacy-policy) Copyright © 2016 - 2026 Blerter Limited. All rights reserved. Blert® and Blerter® are registered trademarks of Blerter Limited.