Project Simply interviewed 146 festivals about their views and personal results across marketing and the digital experience, and got some great insight.
It's very clear that the marketing and digital experience plays a large part in the overall success of a festival.
The research found that festivals need to be wary of an over reliance on social media and get a better handle on self controlled marketing channels, including Apps, Chatbots and Reps.
Some of the key stats to come out of the insight were:
- 63% of festival organisers only use basic data and user tracking
- 30% of festival organisers found that print and paid media don't work
- Almost 75% of small festivals feel that they are too heavily reliant on social media
- 92% of festival organisers believe a good digital experience is key to success
- Social media influencers are not a good use of festival marketing budgets
The insight report, which you can download below is the culmination of lots of hard work and the support of some great festivals organisers who gave their time and effort, all with a shared view of bettering the available information and success criteria for all festivals.
Disclaimer: This post has been written by a guest contributor. All views and opinions expressed in this post are those of the author, and may not represent those of Blerter.
