COVID-19: Digital transformation of events in the new world
With each passing day, this strange new world becomes more and more like the New Normal - sometimes I even have to remind myself that it will end. I also can't help but wonder what things will be like post-COVID, especially in relation to running events.
Here are a couple of questions that we've been mulling over and some ways that technology could come into play.
How will health and safety change?
There are already a huge number of risks that any event professional needs to keep in mind. Plans for fire, earthquake or other natural disasters; ways to deal with accidental injury or death; exit signage; toilets; the list goes on.
After the pandemic, will there be new regulations that aim to reduce the transmission of infectious diseases or perform contract tracing afterwards? If so, what will they look like and how might they be enforced?
In the cybersecurity ecosystem, there are now dozens if not hundreds of solutions that have come about offering automated checklists for compliance, with simplified reporting in the case of a data breach. What might this look like in the events space? Could we see an app that would generate and report health and safety compliance directly to the appropriate people?
Even in these small examples, you can see that there is a lot to mull over for the incoming post-COVID world.
As technology progresses and becomes the foundation of nearly every aspect of our lives, it becomes more vital to ensure that you are not going to be left behind.
Research shows that no matter the industry, those who refuse to undertake some level of meaningful digital transformation are those who end up losing out. Events are no different.
Now might be a good time to start thinking about where digital technologies will fit into your business once the world starts to open up again.
Has your event been impacted by COVID-19? We'd like to hear from you. What challenges are you currently facing? What have you tried that you'd like to share with others?
Ben is a freelance creator who focuses on storytelling and problem-solving. With a background in theatre and specialising in the IT industry, his creative approach lends itself to any challenge. He loves watching, reading and playing stories just as much as he loves creating them.