SB Events Ltd specializes in sports event management, and safety management for all types of events, festivals and sports activities. SB Events is headed up by Shanelle Barrett and is hugely respected in the sporting arena in event management in New Zealand and globally. In 2017, SB Events took over the ownership of the New Plymouth ITU Triathlon which attracts a high-class international field from over 25 countries each year.

Blerter is pleased to partner with SB Events who have extensive experience using Blerter's platform for the delivery of WT events.