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Health & Safety isn’t the sexiest topic to think or talk about when you’re planning your next big event, but being aware of the Health & Safety risks associated with your event is integral to it running smoothly and keeping everyone attending or working at your event safe. It’s fair to say, that in the past, it hasn’t always been given the attention it needs in the event planning stages, which can have - and has had at times - a detrimental impact. With a change in focus, and heightened “due diligence” required around this, there’s measures event professionals can and should put in place to ensure they’re taking Health & Safety seriously.
When Blerter was created for the events industry, we wanted to make sure we were delivering a product that really addressed the pain points event professionals face in their dynamic, fast-paced environment. With that in mind, we worked to find an innovation partner in the events space who would test out Blerter in action and help us to develop it into a tool events couldn’t imagine running without.
Anyone who’s been involved in managing or delivering an event knows that things do inevitably go wrong. It’s just the nature of the industry. We’re not quite at Murphy’s Law – “anything that can go wrong will go wrong” -- levels of peril. But no matter how hard you try to mitigate risks, some of them will likely lead to the odd incident here and there during your events.
UFC 229, showcasing the Conor McGregor and Khabib Nurmagomedov fight, broke Pay Per View records with over 2 million PPV buys for the first time in history. It’s a branding opportunity that most companies can only dream of, having millions of people put their undivided attention on your brand for several hours.