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Influencer marketing is widely regarded as one of the most effective techniques for brand and production promotion, due to the audience reach that stems from it. Sponsored posts on social media seem to be the norm but companies are now starting to see the value when working with influencers to promote events. An example of this can can be seen in the latest Netflix doco, Fyre Festival. Fyre's influencer campaign has many divided opinions to whether it was a success or not but if you look at the stats they definitely favour the latter. The purpose of this post is to help you effectively use influencer marketing to promote your event to avoid another Fyre Festival repeat.
Fyre Festival takeaway lessons round 2. The latest doco 🔥 has so many things to critique that we thought it would be fitting to expand our event knowledge into a 3 part mini-series. You could write a book on how much of an abomination Fyre Festival really was but for the purpose of part 2, we want to guide your attention towards the importance of event team management.
You’re nearing the last hurdle, the last several months of planning for this one event has sucked every last ounce of energy from you, even a few extra grey hairs have decided to spring to life. It’s all you've known for such a long period of time so your way of living has become entirely revolved around this one mission.
Looking to plan an event? More importantly, how will you make it a success? If this isn't your first rodeo as an event planner then you'll know the key is to have a robust checklist in place. It will provide huge value when you can manage it successfully, but like many things, our greatest assets can often become our achilles heel. How event planner's have inherited superhuman multi-tasking powers is already a mystery to most, however, it's important to note that all superhero's have a weakness. Avoiding or overcoming it is the important part. If you don't want your checklist to end up becoming your kryptonite, make sure you're tackling all of the pain points that could potentially harm your event's image.