---
title: Blerter - Blog | Michael Walker
description: A creative thinker, Michael believes in the power of unorthodox and unusual process to achieve unique results. A big believer in automation and MarTech (Marketing Technology), he has vast experience in implementing large-scale, strategy focused tech stack solutions for Marketing Departments and Revenue Teams.
---

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# Blog

News, insights and resources from Blerter and around the web.

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Filter Categories Webinar Operations Updates Case Studies Safety Communications COVID19 Guides Guest Posts "Customer Success"

[Safety UFC 229: Why incident response is so important UFC 229, showcasing the Conor McGregor and Khabib Nurmagomedov fight, broke Pay Per View records with over 2 million PPV buys for the first time in history.](https://www.blerter.com/blog/ufc-229-why-incident-response-is-so-important)

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